Generative Engine Optimization
When a customer asks AI who to call, is it your name?
More people skip the search results and ask ChatGPT, Google's AI answers or Perplexity for a recommendation. They usually get one or two names back. GEO is the work that helps make sure yours is one of them.
What is GEO?
Generative engine optimization (GEO) is the practice of making a business easy for AI answer engines to find, understand, trust and cite when they answer a customer's question.
SEO gets you ranked in a list of links. GEO gets you named inside the answer.
AI tools build answers from what they can read and verify about you: your website, your Google Business Profile, directory listings, reviews, and what other sites say about you. If those sources are thin, missing or disagree with each other, an answer can leave you out or get your details wrong.
GEO vs. SEO
| SEO | GEO |
|---|---|
| GoalRank in a list of links | GoalGet named inside the answer |
| Where it showsGoogle results page | Where it showsChatGPT, Google AI Overviews, Perplexity, Gemini, Copilot, voice assistants |
| What it rewardsKeywords and links | What it rewardsClear facts, consistent details everywhere, direct answers, real reviews, trusted mentions |
| How you measure itRankings and clicks | How you measure itHow often AI answers mention you, and whether they get your details right |
You still need SEO. GEO builds on it. We do both.
Why it matters for trade businesses
- Emergency customers need a clear answer and a number they can call. Your details need to be accurate wherever they look.
- AI answers can pull phone numbers, hours and service areas from old listings. A wrong number sends the job to someone else.
- We check where your business is mentioned and where the facts are missing, rather than guessing what your competitors are doing.
- The same work strengthens your Google Business Profile and website for regular search too.
How we do it
Find it. Build it. Run it.
Check what AI says about you today.
We ask ChatGPT, Google, Perplexity and Gemini the questions your customers ask, like best HVAC company near me or 24 hour towing in your city, and record who gets named and what they say about you. That's your baseline.
Fix your facts everywhere.
Business name, address, phone, hours, service area and services made identical across your website, Google Business Profile, Apple, Bing, Yelp, the BBB and the directories that matter in your trade.
Make your website readable by machines.
Structured data that tells AI exactly who you are and what you do, pages that load without needing JavaScript, a clean sitemap, and an llms.txt file that summarizes your business.
Answer the questions customers actually ask.
Service and city pages that lead with the direct answer: how to get started, how fast you can get there, what areas you cover, what to do in an emergency. Real answers, written so AI can read and quote them.
Build proof.
A steady flow of real reviews, listings on relevant trade and local sites, and mentions that back up what your site says.
Track it every month.
We re-run the same questions, show you where you're named, where you're missing and what's wrong, and fix what comes up.
What you get
- A baseline report: what each AI tool says about you and your top competitors today
- Your business details fixed and matched across the web
- Structured data and an llms.txt file on your site
- Service and location pages that lead with direct answers
- A review request system that runs after every job
- A monthly report on where AI names you and what changed
GEO questions
What does GEO stand for?
Generative engine optimization. It's the work of making your business easy to find and understand for AI tools that write answers, like ChatGPT, Google's AI Overviews, Perplexity and Gemini.
Is GEO different from SEO?
Yes, but they work together. SEO gets you ranked in a list of links. GEO gets you named inside the AI's answer. Most of what helps one helps the other, and we do both.
Can you guarantee AI will recommend my business?
No, and nobody honestly can. AI tools decide their own answers. What we control is whether they can find accurate, consistent, trustworthy information about you. We measure where you show up every month and show you the results.
How long does it take to see results?
Fixing your details and your website happens in weeks. AI tools refresh what they know on their own schedule, so we track it month to month.
Does GEO mean replacing my website?
Not always. Many sites just need structured data, clearer answers and fixed details. If your site can't be read by AI or doesn't show your services clearly, we'll tell you and build what fixes it.
Which AI tools do you check?
ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Microsoft Copilot. We add others as customers start using them.
Find out what AI says about you.
The free Leak Check covers how customers find you, including AI answers. You'll leave knowing where you're missing.
Run Your Free Leak Check